Search Engine Optimization (SEO) can feel overwhelming, but you don’t need to be an expert to make your website search-friendly. By understanding a few basic principles, you can start attracting more organic traffic and showing up where your audience is looking.
Start with your keywords — the phrases people search to find businesses like yours. Use tools like Google Keyword Planner or Ubersuggest to identify relevant terms. Once you have them, include these keywords naturally in your page titles, headers, and body copy.
Next, make sure your website is technically sound. That means fast loading times, mobile responsiveness, secure HTTPS hosting, and clean URLs. Google also favors websites with regular content updates, so having a blog or fresh portfolio entries can help.
Key elements of basic SEO:
- Keyword-rich titles and meta descriptions
- Headers (H1, H2, etc.) that organize content
- Optimized image alt text
- Internal linking between pages
- Mobile-friendly design
At SevenDayWeb, we build SEO-ready websites from the ground up. Even if you’re just getting started with SEO, we lay the groundwork so your site is ready to grow and get found online.