Gen The Working Mom

Client

GentheWorkingMom.com — Gen, a passionate working mom, digital marketer, and coach who helps women balance their careers, their families, and their passions. Her platform offers guidance, resources, and a community for women who want to grow without overwhelm.

Challenge

Working moms often feel stretched thin — struggling to keep up with their responsibilities at home, growing their careers, and honoring their own passions. Gen wanted to create a space where these women can connect, learn from each other, and find strategies to ease their routines, reduce overwhelm, and flourish in both their personal and professional lives.

Solution

We designed GentheWorkingMom.com to reflect Gen’s warm, welcoming, and realistic approach — emphasizing community, authenticity, and actionable guidance:

  • Supportive Blog and Resources
    Providing helpful articles, guides, and stories from Gen’s own experience, the website resonates directly with working moms’ struggles.

  • One-on-One Coaching Services
    An opportunity for women to work directly with Gen to break through overwhelm, set realistic goals, and pursue their passions alongside their responsibilities.

  • Member Community
    An interactive space where women can connect, share their journeys, celebrate their progress, and aid each other through difficult moments.

  • Downloadable Tools and Templates
    Time-saving schedules, planners, routines, and meal plans designed to ease their routines — freeing up more space for creativity and rest.

Features Implemented
  • Blog platform for ongoing content

  • Clear, welcoming messages for target users

  • Community and social media integration

  • Booking calendar for one-on-one sessions

  • Resources and free downloads for added value

  • Conversion-focused calls to action (for booking, signing up, or accessing resources)

Results

GentheWorkingMom.com stands as a warm refuge and a powerful resource for working moms. It helps them move toward balance, peace, and a greater sense of control — all while honoring their passions and ambitions.

Websites That Build Trust — and Drive Sales

Our clients include consultants, coaches, creators, and local service pros. After launching with us, they’ve seen more leads, higher conversions, and websites they’re proud to share.

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Got Questions? We've Got Answers.

We know building a website can come with a lot of “what ifs.” That’s why we’ve answered the most common questions our clients ask before getting started — so you can move forward with clarity and confidence.

We’ve streamlined our process to be fast, focused, and efficient. Once you’re booked in, we guide you through a short prep phase (content, branding, goals), then we kick off a structured 7-day build—complete with design, development, integrations, and launch.

We exclusively build on WordPress because of its flexibility, scalability, and SEO-friendliness. Whether you’re just starting out or planning to grow, WordPress is the most powerful and reliable option.

We’ll help you prep! Before the 7-day countdown begins, we provide a simple checklist to help gather your content, images, branding assets, and access to tools (like your domain or hosting). Don’t worry — we’re here to support you every step of the way.

Yes! We offer content guidance and light copywriting support. Need a logo or a refresh on your visual branding? Let us know — we can refer you to trusted partners or provide add-on services.

You’ll receive a handover package with login details, a video walkthrough, and tips for maintaining your site. We also offer optional care plans for ongoing updates, backups, and support.

No problem! We can accommodate larger websites, advanced integrations, and custom features. Just mention it during your discovery call, and we’ll scope the project accordingly.

Due to the speed and nature of our work, all payments are final. However, we offer multiple revision rounds during the build week to ensure you're thrilled with the result.

📬 Let’s Get Your Website Started

Have questions? Ready to launch? We’d love to hear from you. Whether you’re curious about the process or already have content ready to go, let’s chat and get your project moving.

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